At Count the Cost, we help you find balance in your finances.


Cliff and Shanequa Stafford humbly serve as the CEO and COO of Count the Cost, LLC. They have been for married for 8 years and view their marriage as a ministry.

After drowning in more than $180,000 in debt, they had a “that’s it” moment that ultimately changed their lives forever. Since then, their  notable passion for debt-freedom and financial liberty has touched many lives both nationally and internationally. 

In 2020, God led Cliff and Shanequa to officially launch their financial coaching business in spite of the global pandemic that resulted in many lives being negatively affected by financial strain and difficulty. 

It was during this time, Cliff and Shanequa felt a deep burden to begin to reshape the face of hope for many families through their message of Leading a Legacy. Meanwhile, they launched a weekly podcast titled “The Kingdom Blueprint” (where they focus on building UPON the Kingdom through finances and family). They both give total credit and glory to God for the great things that He has done.

Cliff and Shanequa are both licensed ministers under the leadership or Bishop Jerome Stokes (Senior Pastor of Church of the Redeemed of the Lord in Baltimore, MD).

The core of their business is rooted in the scripture verse Luke 14:28. Their desire is to merge Kingdom principles with the marketplace and change the trajectory of the hopeless to the hopeful and the penniless to the plentiful.